In today’s B2B space, getting to the right decision maker and the right way to engage them will blow your sales pipeline. Email is still a very powerful channel, but it suffers from low open rates and hundreds of emails that enter your inbox every single day.

Here’s where bulk SMS software services can be a very handy tool for B2B sales teams. Its value lies in the ability to send targeted, high-impact messages to your prospects’ mobile phones directly which results in a near guaranteed delivery and immediate impact.

Simply using a bulk SMS service won’t be enough. However, to truly relish its potential, a playbook MUST be well-defined to fit in flawlessly with your entire outbound sales operations. Here’s a comprehensive guide to scaling your B2B sales efforts with the help of bulk SMS services:

The Power of Bulk SMS for B2B sales

Before diving into the strategies, let’s explore why bulk SMS services are a perfect fit for B2B sales:

• High Open Rates: Compared to esteemed email open rates hovering about 20%, SMS open rate is a surprising 100+ percent. What that means is your message has a greater chance of being seen by your target audience.
• Immediate Attention: SMS notifications are delivered directly to mobile phones and will grab the immediate attention that not all emails get. It makes people feel urgency and more engaged.
• Cost-Effectiveness: The fact that bulk SMS services are cheaper than usual marketing channels, and still reach a large audience makes it the most effective tool.
• Conciseness and Clarity: SMS communication is a nature of conciseness, which is the perfect reason for sending short messages that are able to clarify your position in a very short time.
• Personalization: Today’s modern bulk SMS services help to personalize messages so that they are tailored to an individual recipient and thus more effective.

Your Bulk SMS playbook for B2B sales

Now that you understand the power of bulk SMS for B2B sales, let’s build your playbook:

1. Define Your Target Audience

The first one is the identification of your ideal customer profile (ICP). Who are you trying to reach? What are they looking for, and what are their pain points? It helps you to create content that resonates with them.

2. Segment Your Audience

Don’t Communicate with potential clients generic messages all over the shop. Depending on factors such as the industry your audience is part of, the size of the company they work in or have previously worked in, segment your audience. Engagement and conversion rates increase on the pages personalized with this widget.

3. Craft Compelling Messages

Narrow the focus of work to clear, concise messaging about the value proposition you provide. This means keeping your messages short and sweet (less than 160 characters) and with a clear call to action (CTA) like looking at a landing page, or a CTA to schedule a call.

4. Break up creating content to Opt-Ins and Permission Marketing

Respect user privacy and get the opt-ins before sending messages. Provide some type of valuable content or incentive in return for signups, and of course, there should be an easy way out for users to unsubscribe. This establishes trust, which means you’re coming across as trusted and not as intrusive.

5. Leverage Two Way communication

SMS makes communication two-way. Ask questions or simply invite replies to schedule the meeting or ask for more information. This interactivity helps engage and quickly qualify leads.

6. Optimize Timing and Frequency

The dealing that we do with messages is sending at the appropriate time can have a really big effect. Send messages during your audience’s business hours. Don’t put all your eggs in one basket on the volume – try to find a strategic frequency that will deliver value without getting out of hand.

7. Integrate with Your CRM

If you are integrating your bulk SMS service with your CRM system you need to do it in working together. You can manage your contact list, track their communications history, and customize your messages according to CRM data.

8. Measure and Analyze Results

With your bulk SMS service, you can track your results. Open rates, click rates, and response rates can be metrics to read what’s working and what isn’t.

Justcall.io: A Powerful B2B Communication Platform

It is a cloud-based business phone system, that helps sales and support teams communicate more seamlessly. It includes all the features you need – call center software, phone numbers in different countries, SMS messages, and integrations with popular CRM and helpdesk tools. This article deals with the bulk SMS part of Justcall.io, a powerful communication platform that can do so much more to improve your outbound sales. In their platform, you can try their bulk sms service and bundle your calling and texting efforts together.

Conclusion:

Finally, it is worth noting that scaling outbound communication in the B2B environment needs smart and productive approaches. Bulk SMS services become powerful tools that bring real access to the potential target audience with high open rates, quick attention, and cost efficiency. To maximize the potential of a casual play, you’ll want to implement a well-structured play and select a reliable bulk SMS service that integrates smoothly with your existing sales and marketing tools. To build and keep a good brand image you need to prioritize permission-based marketing, especially having respect for user privacy. Rightly used, bulk SMS as a part of your outbound sales systems can dramatically improve your business’s B2B sales performance, and efficiency and strengthen the engagement with your leads.